JICWEBS Home

Mission Statement

JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site-centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media.

The Jargon Buster aims to help you understand the terminology of the Internet in general and internet advertising in particular.  Click on the link above, or in the menu to your left.

JICWEBS has agreed standards for site-centric traffic certification as conducted by the industry owned auditor, ABCe - which also contains a list of informative Frequently Asked Questions.

For more information contact info@jicwebs.org .

This site will look much better in a browser that supports web standards, but it is accessible to any browser or Internet device.