Joint Industry for Web Standards

  • About us
    • Objectives
    • How we work
    • Structure
    • Key people
  • Current priorities
    • Viewability
    • Online ad anti-fraud initiative
    • Brand safety online
    • Measuring audio visual
  • Agreed principles
    • AV and Ad Web Traffic Standards
    • Content Verification (CV) Product Principles
    • JICWEBS Brand Safety (DTSG)
    • Online Ad Anti-Fraud Principles
    • Social Video Code of Conduct
    • Viewability Product Principles
    • Latest News
  • Certification
    • Tech Vendors

Contact us

To discuss the work JICWEBS does and how you can get involved you can contact us by email at This email address is being protected from spambots. You need JavaScript enabled to view it., or contact Susan Hansford on +44(0)7739902660.


If you would like to share your views on industry priorities please get in touch with your media industry body as they represent your views. A list of the trade bodies which form JICWEBS can be found here.

Last Updated on Tuesday, 07 November 2017 09:45

Latest news

  • House of Lords urges digital industry to fully commit to JICWE ...

    London – 16 April 2018 

    Following a six-month long ...

    More ...
  • YouTube gets JICWEBS’ brand safety certification

    London – 06 March 2018 

    YouTube has achieved certif...

    More ...
  • JICWEBS and TAG align UK and US brand safety and anti-fraud in ...

    New three stage partnership to provide a consisten...

    More ...
  • Havas gains JICWEBS certification for anti-fraud and brand saf ...

    London – 16 January 2018 

    Havas has become the late...

    More ...
  • JICWEBS Town Hall 06.12.17

    JICWEBS Town Hall 06.12.17

    JICWEBS is hosting ano...

    More ...
  • IAB ‘Gold Standard’ initiative calls on Media Owners to work w ...

    London – 18 October 2017.

    In an effort to raise th...

    More ...

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Reporting Groups provide a forum for the industry to come together to discuss current priorities and make recommendations to facilitate the ad trading process


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JICWEBS reviews priorities and recommendations from the Reporting Groups. Once approved JICWEBS standards become industry agreed principles for measurement and best practice


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JICWEBS recommends certification to demonstrate that data and practices meet industry standards


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