Online Ad Anti-Fraud

Anti Ad Fraud Online


JICWEBS has developed 2 guides to help to bring greater transparency around how companies are tackling advertising fraud online.

Process Verification

The Good Practice Principles outline how companies within the ad supply chain itself, such as ad tech providers, trading desks, ad networks and media owners can be verified to confirm how their processes reduce the risk of ad fraud.

View companies who have registered for verification

Product Verification

The JICWEBS UK Traffic Taxonomy outlines the 16 different types of fraudulent traffic. Anti-Fraud Products that aim to stop fraudulent traffic can now be verified against whether they are capable of identifying and/or excluding these 16 types of fraudulent traffic.

Registration Form

To register please complete the Anti-Fraud Registration Form and send to This email address is being protected from spambots. You need JavaScript enabled to view it.


After registering, each company that opts for publicity will be listed on the JICWEBS website as a signatory to the Anti-Fraud Good Practice Principles. Within six months of listing they must have their policies and processes verified by a JICWEBS approved Verification Provider.

JICWEBS subscriber and fees information

Key information for product owner subscribers

Key information for verification provider subscribers  

Approved Verification Providers

The organisations approved by JICWEBS as Verification Providers for the Anti-Fraud scheme are:

Further information

If you require any further information please contact This email address is being protected from spambots. You need JavaScript enabled to view it..   

Related Documents:

Good Practice Principles View release (issued May 2016)

UK Traffic Taxonomy for Digital Display Advertising (issued October 2015)

Traffic Fraud: best practices for Reducing Risk to Exposure (issued June 2015)






Last Updated on Thursday, 19 April 2018 16:30