Viewability Product Principles

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Viewability Product Principles
Certification to these Principles
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Certification to these Principles

You can demonstrate your compliance to these Principles through participation in ABC’s Viewability Certification Programme.

For more information visit www.abc.org.uk/viewability or contact This email address is being protected from spambots. You need JavaScript enabled to view it.

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View/download PDF - June 2016

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Last Updated on Monday, 22 August 2016 12:17

Debate

Reporting Groups provide a forum for the industry to come together to discuss current priorities and make recommendations to facilitate the ad trading process

Define

JICWEBS reviews priorities and recommendations from the Reporting Groups. Once approved JICWEBS standards become industry agreed principles for measurement and best practice

Deliver

JICWEBS recommends certification to demonstrate that data and practices meet industry standards